Facebook Timeline for Business: Cover Photos Have Rules

Posted: 04/24/2012  

Facebook's Timeline for Business has a ton of new, easy-to-use features to help owners advertise their businesses in the social networking marketplace.  Along with these new features are a few rules of practice, which are meant to keep the consumer safe and informed when engaging with companies on the Facebook platform.

Gone are the days when businesses could essentially "force" users to "like" their page before content would be displayed.  In its place, owners find a highly visual, informative virtual storefront where the cover photo is a new front door.

To fight back against phishing and scam artists, Facebook has given the following list of cover photo design rules, which essentially limit the possibility of deception (per Facebook's pages product guide as of February 20, 2012):

"*Cover photos cannot include:

• Price or purchase information, such as “40% off” or “Download it at our website”.
• Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
• References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
• Calls to action, such as “Get it now” or “Tell your friends”.

*Covers must not be false, deceptive or misleading, and mustnot infringe on third parties’ intellectual property."

If you still have questions about what is acceptable or how to utilize the cover photo and/or Facebook's new Timeline for Business to promote your company, consider our Social Media Management Consulting and Training for educational information, tips and advice tailored to your business and/or industry.

Categories: Web Tips & Advice  Social Networking 

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