Know Your Customer: Data Analytics and Customer Relationship Management

Posted: 05/07/2012  

Every day, faceless users are delivered to your website on a cloud of information. By harnessing this digital intelligence into recognizable patterns, one can effectively combine the power of web analytics with the psychology of consumer behavior - even if you cannot see them. The key is metrics.

Think of it this way: if users are carried on an invisible river through thousands of websites, data is the current driving them.

We are reminded of the creepy (yet incredible) Target example, where the company's data mining experts managed to guess that a 16-year-old girl was pregnant before her parents. While large companies like Target employ teams of professionals to analyze metrics, the technology is available to everyone.

Weblift's CEO, Pedro Sostre, published these tested analytics methods in a book (Web Analytics for Dummies), which essentially outlined his routine for success. Today, his knowledge on this topic has sensibly grown, overflowing into a carefully developed Enterprise Content Management System (DriveCMS), which combines:

• Intelligent Website Design
• Usability
• Web Analytics
• Marketing Strategies
• and Custom Reporting

with the ability to make changes to content instantaneously based on these very specific custom reporting results.

Weblift uses this same system to track and monitor the progress of our highly successful sister company, Black Helmet Apparel. Though this company exists in the unbelievably competitive world of t-shirt sales, it does so with incredible success.  We attribute this accomplishment to the DriveCMS system and our team's impassioned ability to pull meaning from mounds of data and then use that information to acquire, maintain and bolster healthy relationships with our customers.

The direction of today's successful e-business is dependent on a company's ability understand their audience and deliver a product that not only meets their needs, but exceeds their expecations. Find out what a combination of analytical data and customer relationship management can tell you about your customers, and bring you in ROI.

If you would like to learn about our data gathering techniques and integration methods, or if you just have a few questions, feel free to get in touch using the "Contact Misty" button to your right, or visit our contact us page for more options.

Categories: Analytics  Web Tips & Advice 

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