By Misty McIntosh on 03/15/2012
RSS ("Really Simple Syndication") feeds have been around as early as 1995 and have grown in popularity, but web users are still somewhat confused as to what these feeds are and how they can be used to benefit your website or blog.
Update frequency is controlled by the subscriber through a "feedburner" service, which is an application interface that allows users to manage multiple feeds from various sites under one account. It's a lot like subscribing to physical magazines, but instead of receiving published content on a monthly/bi-monthly/semi-annual basis, users can receive the new information on the day it's released. Pretty handy.
Setting it Up
Custom websites can also create RSS feeds for their content. Experienced developers will know how to incorporate XML to run a proper RSS feed that can work with an existing content management system for dynamic purposes, or be modified and duplicated for new feeds in the future. For the less experienced, free services are available to convert content into a subscription format.
Our Integration Style
To do this, we utilize the dynamic properties of our Enterprise Content Management System (ECMS) DriveCMS, to instantly create XML feeds for any content on the client's website. We then run those feeds through Google's popular Feedburner service, which can be managed, tracked and monitored by the client through their already established Google Analytics account.
For more information on creating your own RSS feeds, or on the useful tools contained within Google's Feedburner service, vist Google Feedburner.
If you would like to learn more about how WebLift can help you create RSS feeds for your site, feel free to contact us.
What Are Your Thoughts?