Marketing News Report- March 2017

Share --

1. AT&T, Verizon, other US Brands Join Google Blacklisting

Brands fear for their image appearing next to offensive content on Youtube. Google has apologized for its failures to ensure brand safety and said it will enact a tougher stance on offensive content- but will this be enough? Read more here

2. Tristan Walker: ‘No one wants to fund e-commerce companies anymore’

With seemingly unlimited amounts of e-commerce businesses, how does one fund a retail business these days? “If you go to any kind of venture capital firm on Sand Hill Road and you say you want to build a retail business, you’re not going to raise any money. So to say that you’re a direct-to-consumer e-commerce business focused on subscriptions ... it allows us to really talk about how we kind of focused on tech.” Watch the full video

3. Amazon, The World’s Most Remarkable Firm, is Just Getting Started

Amazon accounts for more than half of every new dollar spent online in America. But with making little profit, how can the company justify being the fifth-most-valuable firm in the world? It's value is all based on profits expected after 2020. Read about it here

4. What Creativity in Marketing Looks Like Today

Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing? Read more here

5. Social Media: Marketing in a Digital Age

The importance of using social media for advertising is ever growing as the average person spends almost two hours a day on social media. It is no longer good enough to just place ads in old fashioned matters like a newspaper ad or flyer- websites must be mobile friendly and promoted through social media. Read here


By Courtney Basel on 03/24/2017

Back to WebLift →