Marketing Roundup for January 12

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New Diet Coke Flavors- hit or miss?

Diet coke has debuted 4 new diet coke flavors (twisted cherry, mango, lime ginger and blood orange) in attempt to beat the slumping sales. In addition to the flavors, the drinks will now come in slimmer and taller cans. The diet soda has been hurting, as most millennials prefer La Croix or other Instagram worthy beverages. Will the new flavors and can design be good enough to Instagram? See for yourself

Ikea offers ½ off baby crib- if you pee on their ad

As an interesting marketing campaign, Ikea’s latest ad will come with a special surprise- one that can help determine if your pregnant or not. The pregnancy test is included in their latest ad in Amelia magazine that will be able to tell from your pee if you are pregnant or not. Personally, I have many questions about peeing on a magazine but if it does come out positive, Ikea offers you 50% off a baby crib right on the ad. That’s one interesting way to find out if your pregnant... Read more here

Kodak’s Cryptocurrency

Seems like everyone these days is dying to jump on the cryptocurrency band wagon, after the rising success of bitcoin. Kodak is joining the bandwagon and launched its own KodakCoin, a cryptocurrency for photographers. KodakCoins will work as tokens inside the new blockchain-powered KodakOne rights management platform. The platform will supposedly create a digital ledger of rights ownership that photographers can use to register and license new and old work. Both the platform and cryptocurrency are supposed to “empower photographers and agencies to take greater control in image rights management,” according to the press release. The digital currency is meant to create a new economy for photographers to receive payment and sell work on a secure platform. Seems doubtful that it could reach the success of bitcoin but would you invest in KodakCoin? Read more here


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