Any experienced marketer will tell you that even though digital marketing is relatively new compared to other forms of marketing, it’s the most important type of marketing. At the moment, there is no universal definition of digital marketing, so the term can refer to SEO, content marketing, social media marketing, email marketing and more!
If you want to get the most from digital marketing, you’re going to want to avoid these common mistakes:
Digital marketing is constantly changing, so many of the tactics, strategies and techniques that were effective a couple of years (or in some cases a couple of months) ago will not be effective and may even cause harm to your marketing efforts.
This is why it is important to always keep a finger on the pulse of digital marketing, subscribe to a magazine, follow a blog or go to a conference. If you aren’t staying on the leading edge of digital marketing, you may need to hire a freelancer, marketing agency or employee to ensure you are getting the results you need.
Being on the first page of the search engine results when people are searching for keywords relevant to your industry is the dream of many website owners. However, many website owners get so caught up with their industry relevant terms that they forget to rank for their company’s or their personal name.
When this happens, people can’t find your website or other form of online presentation on Google, and that’s a big problem.
There are a variety of methods for correcting this issue, but step one is to check your website for any factors that may be harming your SEO. Then you may need to evaluate metadata, and if your still having trouble, an AdWords campaign for your name may help you to rank in that space.
While this is more important for brick and mortar businesses, it’s an important mistake to catch for all types of businesses.
You can have the best SEO, hundreds of thousands of followers on social media, and the best website out there, but if you don’t have correct contact information, or it’s not easy to find, you’re setting yourself up for failure.
The other problem that often occurs is that your contact information has been updated on your website, but not in other places on the web. Not only does this make it difficult for potential customers to contact you, it can harm your SEO as well!
Almost every business owner and marketer is aware of the importance of social media presence. However, having a profile is not enough. As a matter of fact it is sometimes better to delete your profile on some social media platform then to leave it without any updates.
So, take a few minutes every week (or day) and share some new tweets, photos, statuses etc. If you don’t have enough time, focus on one or two social media platforms.
Valuable and engaging content is a must for every digital marketing campaign. If you’re a good writer, and you’ve got some content marketing knowhow, you can create content on your own. Otherwise, use a marketing agency or professional writer (preferably one that has experience with digital marketing and social media). The content must be updated regularly just like your social media profiles.
Email marketing is still important, but many people don’t realize this. They usually send boring emails that end up in trash or even spam. Emails can include backlinks, images and videos, so try to make them as engaging as possible and you will be surprised by the results.
By Anthony Sostre on 06/14/2016
Anthony Sostre is Weblift's content marketing expert and blogger. He is pioneering the concepts of conversion content and engagement content. Contact him on Twitter @AnthonySostre