IBM and Kyoto Publishing collaborated to make “Generating Insights – Accelerating into a New Era in Energy,” a published report and companion website with integrated social features to help energy and utility executives understand and adopt new business models in today's environmentally conscious business world.
The Weblift team designed Generating Insights with the book in mind - bringing in many of the grid-like features that define this book and it's influence on energy and business today. To keep users focused, the chapters of the book were divided by design and development to assist in uniformity throughout.
Case Studies, White Papers and additional interviews are displayed in an easy-to-read format with the ability to share the information via popular social networking sites such as Twitter, Facebook and LinkdIn. Integrated print and email features also make it easy for busy executives to spread the word on the latest ideas without spending too much time away from other obligations.
Finally, our savvy Weblift team worked to optimize the site for search engine friendliness through the power of integrated SEO capabilities available in our hosted CMS platform, DriveCMS. Each article and page was given it's own browser title, keywords and description to help users find what they're looking for quickly and easily. All SEO is centered around the topic of smart grid, energy, and economic performance.
Since its launch date of September 20, 2010, the site has seen a steady increase in traffic and continues to inform the business world of new strategies that will enhance shareholder value in this new era in energy.