Conversion Press develops resources designed to equip web site owners with practical tools to spur visitors to action. To the e-commerce merchant, conversion means closing the sale. To the service firm, it means generating qualified leads. To the information portal it means building a mailing list. ConversionPress.com is more than just another publisher's web site. It's a venue for online entrepreneurs and bricks-and-mortar businessmen who are interested in staying on the cutting-edge of conversion tactics. Their books and blogs offer you in-depth research and unique perspectives from industry veterans with a conversion mindset.