Pedro Sostre

Profile

Recognized as an Internet business and marketing guru, Pedro Sostre is data driven, tech savvy, and fluent in a variety of media. He is author of the book "Web Analytics for Dummies," and is pioneering Conversion Design, a design concept which blends traditional graphic design principles with search engine optimization, usability, and analytics analysis to create successful web solutions.

Pedro fell in love with the World Wide Web, its opportunities and its challenges in 1999. Since then he's done everything from corporate identity consulting, to multimedia design for a major dot com, to launching his own firm, Weblift. In the course of his career, he's had the opportunity to create work for companies like CBS Sportsline, BMW Motorcycles, Reebok and Motorola, among others.

Pedro has been a columnist for Revenue magazine and is regularly quoted in media outlets, including Microsoft.com, Web Host Industry Review, and Internet advertising hot spot Adotas. Pedro’s coveted knowledge has also landed him invitations to judge design awards at Content Week. The former Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit.

An accomplished affiliate marketer with several successful Internet properties that prove Conversion Design works, Pedro is a New Media entrepreneur who understands how to blend art and business to reap financial rewards. 

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Blog posts by Pedro Sostre

McDonald's: A Lesson in Perfection vs Forgiveness

Businesses often feel the need to get everything right. McDonald's is an exception to this rule. I don't know whether they don't feel the need to do things right or if they just can't, but I'm going to give them the benefit of the doubt and assume that they strategically "don't care" about certain things. Here's why......

Quick Tip: Hashtags and Promoted Pins

Pinterest's Promoted Pins platform (try saying that 3 times quickly...) is starting to generate strong results for our clients, but you need to make sure you're using hashtags the right way... How many hashtags should I use on Pinterest pins?...

How to Submit Fraudulent Adwords Clicks for Google to Review

Invalid traffic is a big deal in paid search. According to findings released in August 2013, click fraud rates are between 6% and 16% for Google Shopping and Google Search and upwards of 80% for the Content Network. With that in mind, you should review your analytics data regularly for signs of potential click fraud or invalid clicks. Once you've identified some issues, here are two ways you can try to get help from Google....

Instagram Following Limit: 7,500 Users

Maybe you've seen the "You can't follow anymore people" error... In 2013, Instagram limited the number of users you could follow to 7,500. According to Instagram, this is being done in order to "reduce spam". However, if you've got a large brand following and you're very active, you will likely hit this limit sooner than you think. Here are three solutions to get you back on track....

Changes to AdWords Policies Coming September 2014

Google is in the process of making AdWords policies more user-friendly, accessible, and engaging for both advertisers and users. While almost all advertisers who comply with the current policies will also comply with the new policies. You should spend some time getting to know the new policies and thinking about whether you need to make changes....

5 SEO & Marketing Strategy Tips for 2014

Google's semi-recent algorithm update, Hummingbird, has changed SEO for good. Social signals are more important. Google Plus is not to be ignored. AuthorRank will become a key metric. People will start utilizing (and understanding) "Natural Language Search". And the role played by inbound links will shift. What should you be doing now?...

Google Plus Redesigns Cover Photo

Google Plus just launched a minor redesign that kills the giant cover photo component. While there are some that like this update, I personally thought that giant cover photo was a unique and bold way to express your brand (either as a company or an individual). It was one thing that made Google Plus unique and I think that removing it makes the platform blend into the already crowded social platform mix....

Replicating Excel Functions in PHP

Excel is a great tool for setting up complex calculations and business users love it. But if you need to convert all those calculations into a dynamic web based application, the process may not be as straightforward as you think....

5 Reasons to Switch to a SaaS Solution

A recent research report by the Aberdeen Group, "State of SMB Retail: Top Business Process and Technology Strategies for ROI Success" identifies five compelling reasons why SMB retailers should be using SaaS solutions for business processes....

Online Initiatives, "In this Economy"

Yes, times are tough. I'm sick of hearing (and saying) the phrase "In this economy", but it doesn't seem like we have much choice. Companies are making budget cuts and layoffs everyday that are justified simply by the phrase, "In this economy". How about trying something new. How about, "In this economy, we really need to look at more online initiatives."...

7 Deadly Sins of Landing Page Design

I came across this incredibly boring Google presentation on the very exciting topic of increasing landing page conversion. I really wish they would have watched a presentation on the 7 deadly sins of presentations before they put this together, but in any case, it does have some great info that I'll summarize here so you don't have to watch the whole thing....

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